Sometimes clients are really anxious to get their site up and running. It’s crucial to them that the elements be there, but not so crucial how specific these elements are. The Internet has reached a point that a business without a website lacks a certain legitimacy. Investing energy in developing your online brand is a crucial step towards creating your company persona. Here are some strategies to get you started:
Be patient: The hardest part in this process is the time it takes to create that brand. As Matt Siltala says in Create a Brand From Scratch, most people give up too soon.
Be creative: If you’re selling what somebody else is selling, find a different way to sell it. Create a different angle, use different graphics, avoid the same-old-same-old. Remember to sell what you do, not who you are. What you do makes a difference in the lives of your customers; who you are does not.
Be willing: Take the time, money and resources required to create a definitive web presence. Simply having a website is not enough. Considering the marketing message, the language, the graphics… everything that rolls together to create the image you want to portray. Skimping on your image shows up when your customers browse your site.
Rushing through your project will get you a website, but consider if it’s a website that really represents a unique angle for what you’re selling. While clients often concentrate on each and every word that is written, the fact is the overall image is what makes a greater impression.
Here is some more information on how to develop an online brand:
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