1. List every important detail
Include your complete work history. You will likely remember colleagues and classmates you may have forgotten. Those contacts will be able to search for you based on what is in your profile and most social networking sites will suggest people that share these groups or interests.
2. Add updates regularly
By adding connections and editing your profile, you are more likely to be at the top of the list when somebody searches for a company like yours. Each time you edit your profile, the information will be circulated to your network, which regularly puts your name in front of your contacts.
3. Let people know what you’re doing
Use the status field to put in updates. This information is usually sent in emails to others that are connected, share an affinity group or are following specific people.
4. Join Groups
Joining professional groups within LinkedIn gives you opportunities to provide input and gain exposure. Whether it’s your own industry, or one your business serves, professional groups are an excellent way to generate new contacts through the online Q&A section.
5. Become known as an expert
By posting answers in the questions online, you can share with others what you know. If you have good answers, it will create an interest in knowing more about your services.
6. Get recommended by peers and clients
Recommendations are always an excellent source of credibility and your recommendations are always there for anyone to see.
7. Research new opportunities
If you keep abreast of your affinity groups or browse the profiles of competitors, you will likely find new ideas. This can be done by searches online, but the content is distilled better in social networks.
8. Find the leads you seek
If you know of specific business that fits your target market, you can learn a great deal about them in social networks. In addition to knowing the background of the key people, you might be able to find shared connections or shared affinity groups e.g. alma maters. This can make your first contact much smoother.
9. Improve your search engine rankings
If your public profile is set to “full view,” Google will index your profile and your Linked In page will draw more traffic. If you use Linked In to showcase your talents well, your website will gain traffic. You can increase traffic to all sites by cross-linking from social network sites, your own blog and posts you make to other blogs.
10. See what others see
Google yourself and see what shows up. If your online strategy is working, you should see more links and more relevant information show up first. If your own website is not at the top of the list, consider some new strategies for enhancing the virtual you.
At Landau Design we find Joomla to be an easy and effective tool for creating and maintaining websites. We've been using it for years, but recent surveys have shown that its popularity has gained increasing market share. Joomla, Wordpress and Drupal are considered the "big 3" applications used to build websites. While Joomla and Drupal are true CMS (content management system) platforms, Wordpress is actually a blogging platform that is evolving to something like a CMS.
Don't take our word for it...
Recently many CMS-watch entities have been releasing reports and surveys on the platforms used for creation of CMS-managed websites. CMS Wire put out a 20-page report that shows Joomla is the most popular CMS on the market.
In June 2009 saw the 10 millionth download of Joomla from Joomla.org, and it is estimated over 50 million sites worldwide are built using the platform.
And in 2007, 2008 and 2009 Joomla won awards from Packt Publishing's CMS Awards. The 2009 CMS Awards is in progress, and Joomla is once again in the running for another trophy.
The great news about being popular
With all the hype about Joomla's popularity, it bolsters the community and brings in new users. That means that Joomla isn't going away, and with a thriving development community, it's only going to get better. Joomla 1.6 beta has been released, so in 2010 we can look forward to an even easier and more effective Joomla platform.
Facebook is a social networking giant.
In recent years, Facebook has become a major force in the social networking world. People of all ages are utilizing the site and its features to keep in touch with friends and family, share photos online, and search for long lost classmates or coworkers. While Facebook is clearly a convenient way to keep up with personal contacts, can a business benefit from this powerhouse as well?
Most experts say yes. Having a presence online via a website isn’t enough anymore. We now know it is just as important to promote your site and be diligent in Search Engine Optimization (SEO), allowing your site to easily show up in the search engines. Not only that, but Facebook has over 125 million users worldwide. Utilizing the site’s visibility
is certainly an advantage any business can benefit from.
Deciding if Facebook Is Right For Your Business.
One of the best ways to figure out is Facebook is the right choice is to follow the blog of Mari Smith, the guru of Facebook for Business. She wrote 10 Reasons to Use Facebook for Business, which provides some compelling reasons for adding Facebook to your company’s social media plan.
How Can I Create An Effective Business Page?
Once you’ve created a page for your business on Facebook, there are ways to optimize your visibility so that your page gets traffic. Just having a page on Facebook is the first step, but making sure your page is accessible and populated with content is also important. Here are some helpful tips in getting your business page going, and making it effective.
Creating a business page on Facebook ensures that the millions of Facebook users have access to your business in a relevant and convenient way. Exposure of that kind could prove to be an invaluable tool for you and your business!
